The Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA) is about to conclude the scoping mission for the Piloting and Upscaling Effective Models of Inclusive and Sustainable Agricultural and Rural Development (ISARD) project. The mission was so far conducted in the Philippine provinces of Davao Oriental, Leyte, Aklan, Occidental Mindoro, and Camarines Norte and is part of the project’s Phase 1 activities that involve scoping for a potential project site and social marketing of the ISARD model.
The search continues for candidates for the Dioscoro L. Umali Achievement Award in Agricultural Development (Umali Award). This honorific award recognizes exemplary Southeast Asian (SEA) nationals whose work in the region has provided exceptionally significant positive impact on the development of agriculture and the improvement of the quality of life in rural communities in the region.
LOS BAÑOS, Philippines – A Post ARD2014 Conference Validation and Planning Workshop was undertaken by the Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA) on 6 March 2015 at SEARCA, Los Baños, Laguna, Philippines
Research and Development Generating information, knowledge, lessons, and insights that will influence policies, investments, trade, and other actions that will promote competitive agriculture, as well as inclusive and sustainable ARD. Read More
Knowledge Management Promoting a learning culture, knowledge creation, knowledge-sharing and use, with a predominant focus on the broad strategic theme of ISARD. Read More
“Agritourism is not for everyone, it’s a niche product but it has a lot of potential”, asserted Prof. Eli Paolo Fresnoza, Assistant Professor at UP’s Asian Institute of Tourism during SEARCA’s Agriculture and Development Seminar Series on 5 July 2011 at the Drilon Hall.
As a hybrid concept fusing together the elements of the tourism and agriculture industries, agritourism can be harnessed as a form of special interest tourism focusing on the unique travel experiences and activities that people can have in agricultural settings. When people travel, it is the attraction or experience that people go for; if food and beverage, accommodation and transportation are included in the package, even a farm can be a tourist destination. Prof. Fresnoza explained that agritourism is sustainable tourism as it marries the concept of enjoyment with resource management, community empowerment, cooperation, fair trade and diversification. Moreover, agritourism does not need large capital investment outlay because many existing farm sites just need to be enhanced.
In 2002, with the vision of the Philippines becoming the premier agritourism destination in Asia, the Department of Tourism (DOT) and the Department of Agriculture (DA) worked with the UP Asian Institute of Tourism on a manual that identified initial agritourism sites all over the country such as the C & B Orchid Farm in San Rafael, Bulacan, Sonya’s Secret Garden in Alfonso, Cavite, Oroverde in Guimaras, and Del Monte Plantation in Manolo Fortich, Bukidnon. In recent years, more agritourism sites have been developed including Bohol Bee Farm in Dauis, Bohol, Dragon Fruit Farm in Burgos, Ilocos Norte and The Farm at San Benito, Batangas.
As the agritourism sector is still largely private-sector-driven, a few challenges to meeting agritourism’s potential in the Philippines include confusion on which government agency will lead the potential (Is it DOT or DA?), and limited standardization and accreditation. Prof. Fresnoza put forward a few specific recommendations to meet these challenges. These include: education and curriculum development in secondary and post-secondary schools, improvement of access to capital, technical training and accreditation and certification, setting up of an agritourism center for research, development and innovation as well as an agritourism destination marketing bureau.
“Harnessing agritourism opportunities is key to regional development”, Prof. Fresnoza reiterated. This can be done in two ways. One is the bottom-up approach, where established farms approach DOT and DA to help them market and promote the experiences they offer. The other is the top-down approach, where through training and financial grants, the two departments help farms that have potential but lack the capability to market their destinations.
DISCLAIMER: The point of view taken by this article is entirely that of the presenter's and does not reflect in any way, SEARCA’s position.